Some sensitive verticals or sub-verticals (for example, sexual content and gambling) aren't eligible for image assets. Account is in an eligible vertical or sub-vertical.Account has active text ads and has been accruing spend on Search campaigns for at least the last 28 days.Account has a good history of policy compliance.Account has been open for more than 90 days.You should be able to use image assets in your Google Ads account once your account has generated sufficient history on our platform and has met the following requirements: Images should highlight the actual product experience and conform to the requirements outlined below. Performance of an image asset may depend on image quality and relevance to the associated keywords and ads in your Google Ads account. In addition, we will review each image asset for compliance with the image asset requirements listed below, which will take priority in the event there is conflict with the Google Ads and personalization policies.The image asset requirements are more restrictive than the ads requirements for other platforms and surfaces, meaning disapproved image assets may continue to run on Google’s other owned and operated properties. To ensure that we provide a high-quality consumer ad experience, image assets must comply with all Google Ads and personalization policies. Put your important content in the center 80% of the image.Images should convey useful information to the searcher and match the experience they will find on your landing page.Image assets perform best when closely relevant to queries within the ad group or campaign. With compelling visuals of products or services that enhance the message of your text ad, image assets can help drive performance for your ads. Image assets are ad assets that allow you to upload rich, relevant images to complement your existing text ads.
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